Credit where it’s due first. This post started with an interview Search Engine Journal published on 29 October 2026, in which Greg Jarboe spoke with
Category: SEO
Google’s New AI Visibility Report: How to Read It, and Why You Probably Shouldn’t Touch the Opt-Out
For about two years, the honest answer to “are we showing up in AI Overviews?” was a shrug. You could screenshot a handful of queries,
Google AI Max Migration: What’s Changing in Your Search Campaigns This September (And What to Check Today)
Starting 1 September 2026, Google began automatically migrating campaign-level Broad Match and legacy Automatically Created Assets (ACA) campaigns over to AI Max. It’s rolling out
Google Quietly Updated Review Snippet Schema — Here’s What Changed
On July 24, 2026, Google quietly revised its Review Snippet schema — the guidelines that control whether your star ratings and review counts show up as
Your Site Can Rank #1 on Google and Still Be Invisible to ChatGPT, Claude and Perplexity — Here’s Why
A website built on React, Vue, Angular, or Next.js can sit on a blind spot that most marketing teams have never had reason to check:
Google Just Confirmed It, Three Times: Search Behavior Has Actually Changed
In the span of a few weeks, three separate groups of Google employees said versions of the same thing in three separate venues: people are
Why AI Search Can’t Function Without SEO – And What That Means for Your Website
Every few months, someone declares SEO dead and GEO its replacement. Then Google publishes something that quietly undercuts the argument, and the cycle starts over.
How to Rank in AI Search Results: ChatGPT, Google AI Mode & Perplexity
Not long ago, ranking on Google was the only game in town. Get to page one, drive traffic, done. That model still matters — but
Google Just Redefined SEO, AEO, and GEO: What Website Owners Need to Know in 2026
Google has quietly made one of the most disruptive updates to its core search documentation in years. While the digital marketing community has been heavily
How to Get Your Content Cited in Google AI Mode, ChatGPT, Perplexity, and Other Leading AI Search Engines
For the past decade, the goal of SEO was straightforward: rank as high as possible on page one. Get to position one, earn the click,